5 Mistakes Vendors Make When Marketing to Pizzerias
If pizzerias or Italian restaurants are your target market, avoid these five things that can limit your impact and hinder sales.
Underestimating the value of your current clients
According to Forbes, statistics show an increase in customer retention by 5% can lead to a company’s profits growing by 25% to around 95% over a period of time. At Pizza & Pasta Northeast last year, 33% of attendees came to connect with their existing suppliers. Cross-selling or upselling to loyal customers who already know your brand using fewer resources to do so is the key to tapping into a customer’s lifetime value for you and your company.
Ignoring ongoing and changing needs
Consumer demands are constantly shifting. If you aren’t tapped into understanding the future of retail bakeries, you’ll have difficulty retaining them long-term as customers. Events like PPNE provide education for pizzeria decision-makers. Since 41% of attendees come to the show for education, you can meet buyers when they’re open to learning and exploring new solutions to new (and existing) challenges.
Unable to understand individual business complexities
Truly understand the challenges that pizzerias and Italian restaurants face (versus large pizzeria chains) so you can help offer your business solutions/products in a way that meets their unique and quickly evolving needs. When you show that you understand their challenges, it makes it easier for decision-makers to trust that the products or services you offer can be a viable solution.
No goal or plan
Trying to sell products and services without a plan is likely to fall short. Creating one can be straight-forward and simple. Consider the buyers’ experience, what you can do to capture attention, and focus on the most important aspects of your products or services. Knowing what steps you’ll take along the way to keep decision-makers interested through the entire process will ensure that there are no pauses in next steps for you or pizzeria owners.
Not effectively introducing buyers to your new products
Tradeshow events like PPNE are the perfect avenue to showcase new ingredients & equipment to retail bakery owners. Engage the senses and take advantage of the face-to-face interactions. Demonstrate how easy your product is to use in a retail bakery setting. 72% of attendees at PPNE attend to explore new products and services. Ensure that you’re showcasing your latest and greatest products. You’ll not find this opportunity in any other setting in the Northeast so make the most of it!
Want to learn more about accessing pizzeria and Italian restaurant owners in-person?
Reach out today to learn more about Pizza & Pasta Northeast, happening October 1 & 2 in Atlantic City.